DIY copywriting, marketing and SEO

Check your code! Here’s a simple, free way to check your web page code for glaring mistakes.  Why bother? Because some html coding issues directly affect your search engine rankings as well as causing potential problems for visitors. Most coding errors are very easy to correct, so it is almost rude not to!  I particularly like this free tool because: [...]

Your website needs a spring clean. So where do you start? If the task seems daunting, not to worry. Here’s your top three key actions.  1. Research and identify your business’s primary and secondary keywords and key phrases using free online resources like the Google Adwords tool. Why? Because there’s very little point writing new copy without taking keywords and phrases into [...]