…and apply what you learn to your website There are loads of things you can do to optimise your website for visitors. But are you missing a trick? Making assumptions is one thing. It’s also useful to think creatively about persuading people to buy. How? Here’s a simple exercise that’ll help you pin down unforseen ways to enhance your visitors’ experience and boost [...]
The long versus short copy argument has been rumbling on since the 1950s. And it’s still going strong. In reality there’s no hard and fast rule. Successful direct marketing is much more subtle and intelligent than that. The best way of deciding whether to use long or short copy to sell your ebook is to apply common sense. Your ebook might benefit from longer [...]
While Google’s Page Rank indicates how important your site is compared to other sites, your Alexa rank shows how many site visitors you get compared to other sites. Ideally you want to aim for the highest possible Google Page rank and the lowest possible Alexa rank. The best possible Alexa rank is 1, the worst is a billion. The best Google Page Rank is [...]
Research plurals and singulars Some people search Google and co for goods and services using plurals, others use singular words and phrases. Here’s an example. Say you sell bathrooms. One of your most popular search terms might be bathroom suites. But it’s also worth finding out how many potential customers search for bathroom suite. If your main competitors are busy fighting over [...]
If you’re neck deep in DIY SEO and want to find out your latest positions in Google’s search results, don’t forget to disable the personalised search option first! What are personalised search results? In the interests of improving your search experience, unless you tell Google not to it’ll return results based on your previous searches and the sites you’ve visited in the [...]