Archive for March, 2010

Marketing and targeting in a nutshell

Thanks to Drayton Bird for these two small but perfectly formed little gems: The golden rule of marketing is – give your customers what they want The golden rule of targeting is – go where your customers go Perfect. If you’d like to get a regular email from Drayton, each packed to the rafters with the best [...]

More small businesses test social media marketing

Research by http://growsmartbusiness.com/ indicates a recent increase in social media marketing by small businesses: one in five of the 500 US small business owners questioned confirmed they use social media for marketing 69% post status updates, news and links on social networks 61% claim they use social media to find and attract new prospects and customers 57% have built a network of new prospects via social media websites [...]