It’s always risky to rely on spellcheckers because they don’t take context into account. There’s a great story in the news this week about an Aussie cook book in which one recipe asked readers to add freshly ground black people. Obviously it was an innocent mistake. They meant black pepper. But these are strange times, and political correctness is king. As it happens [...]
… but it’s a limit, not a target. A strong, sales focused, benefit led meta description works wonders for SEO. But do you need to use all 152 characters? No. It’s best to use common sense rather than slavishly create 152 character meta descriptions every single time: a short, sharp meta description can sometimes make your point [...]
My clients almost always use email as their main communication medium. Me too. I much prefer it to the telephone. It’s less intrusive, more efficient and effective. And it helps me keep accurate records. A few weeks ago I decided to remove my mobile number from my two freelance copywriting websites altogether. As soon as I did, email enquiries abruptly stopped. Which wasn’t a problem. I [...]
It’s wise to promote your internal pages as well as your site’s index page. Why? If you’ve designed your site structure with SEO in mind you’ll probably have a fistful of pages named after your most powerful long tail phrases. For example, one of my sites has pages called: seo-copywriting-samples contact-SEO-copywriter freelance-SEO-copywriter If you optimise each page for the long term [...]
Most people are too busy watching the content of TV ads to notice the small print at the foot of the screen. But disclaimers deliver fascinating insights into the claims made by TV ads. Take the cosmetics industry. There’s absolutely no scientific evidence that anti-ageing products work. One cosmetic industry expert even acknowledged recently that because it isn’t regulated, the [...]
