Whatever medium you’re using and whatever you want to achieve from it, it’s always best to put internet users first. Search engines love to give users the best possible online experience. When you put the user experience first, Google and co look on your website favourably. That means pleasing internet users in general – the online community – as well as those who [...]
John Mueller, Webmaster Trends Analyst at Google Zurich, says it makes more sense from an SEO perspective to create quality content for your own website rather than give away great content, via article distribution, to others. It takes a lot of time and effort to create, run and maintain a successful website. So it makes sense to keep the credit for [...]
It’s unwise to make sweeping assumptions about overall customer behaviour based on the way networkers behave. It might be tempting to analyse the preferences, reactions and buying behaviour of a large social network database, extrapolating your findings to make assumptions about the population in general. It might sound sensible to analyse a member database and use your findings to make assumptions about non members. But if you [...]
Prioritise your website menu and improve sales conversion When you prioritise the information on a web page with sales in mind, you engage visitors, guide search engines and improve conversion rates. The same goes for your menu. The most important buttons – in a sales context – should come first. The fine detail can be left ’til later. when your menu buttons are in [...]
Recent research shows that website visitors spend 80% of their time ’above the fold’. What’s above the fold? It’s all the stuff you can see without having to scroll down a web page. Obviously people do scroll down. The point is, they pay much more attention to the information at the top of a web page than they do to [...]