As a direct marketer I don’t feel comfy unless I know exactly how much profit my marketing campaigns have made. To the penny! Offline marketing is traditionally divided into above the line and below the line campaigns. Below the line involves un-glamorous media like direct marketing and cheapo Direct Response TV. Above the line is fluffy stuff like glossy [...]
Most Search Engine Optimisation experts focus hard on link building to gain good positions in search engine results pages. But are inbound links really all-powerful? I’ve got an attitude problem. I find it impossible to make myself do boring things. And I find link building super-dull. So, apart from a handful of quality semi automated directory submissions every now and again, I don’t do it. Despite having very few [...]
If you’re doing the right thing and updating your website regularly, it’s a good idea to write yourself a short, succinct content strategy document. Why? Because if you don’t have something to refer to it’s all too easy to wander off track and end up off-message, losing sight of keywords and messing up your customer journey. Here’s five top [...]
