Both involve a customer buying more stuff from you than they’d originally intended. But cross selling and up selling are very different. cross selling involves selling related goods or services. If you’re in the process of selling someone a wedding outfit you could also offer them a matching hat, shoes and handbag up selling involves selling a more [...]
Everyone gets into bad habits. I tend to over-do the exclamation marks and use the word ‘all’ too much. But because I always double check my copy and strip out the extras before sending it to clients, my bad habits aren’t a problem. Other people habitually spell the same word wrongly time after time, get their apostrophes in the wrong places or repeat a tired suite of favourite [...]
Plain language and clarity are essential. But clear content needn’t be dull and unemotional. You’re a human, you’re communicating with other humans and it’s cool to show verve. People respond well to enthusiasm whether you’re selling B2B or business to consumer. It’s catching. It’s personal. It fosters trust. And it gives your sales message a refreshing boost. Here’s a few tips about letting your enthusiasm shine [...]
Are you taking full advantage of your email marketing software’s autoresponder function? The principle is beautifully simple. It’s all about intelligent cross-selling but autoresponder messages do all the hard work for you. If you’re selling football kits you can cross-sell footballs, footie boots, socks, training gear and so on. If you’re selling flowers and plants you can cross-sell seeds, organic pest controls and [...]
It’s tempting to include every little detail up front on your website’s home page. But it’s best to focus hard on your core message and cover the fine detail elsewhere. Why? Because it’s your home page’s job to inspire people to respond – find out more, ask questions, contact you or buy from you – not deliver War & Peace in one hit. [...]
