So you’ve got your Online Lead Generation campaigns lined up and you’re firing them off like a person possessed. You’re enjoying a huge hike in site visitors… excellent. But very few of them are converting to sales. Your visitors aren’t buying. Why? Here’s 4 ways to maximise conversion and get a bigger bang for your marketing buck. [...]
I’ve written about EON before, praising their excellent plain language marketing. Here’s another great email marketing campaign that arrived in my inbox this morning. In a clever collaborative cross-sell initiative, they’ve offered us a free water saving gadget for the shower. The gadget somes via a third party supplier savewatersavemoney.co.uk, Britain’s largest water efficiency shop. It’s a sensible [...]
According to web experts econsultancy, online lead generation is coming into its own this year. So what’s OLG all about? Online of offline, lead generation simply means generating warm or hot leads, ie. attracting new prospects who are likely to buy. 81% of companies quizzed by econsultancy said they were using OLG to win hot leads, which they then convert offline. [...]
If you’re getting into DIY SEO but you’re uncertain what Google considers legitimate (White Hat) versus downright evil (Black Hat), here’s a scatterplot infographic. It comes courtesy of www.seomoz.org, one of the web’s most trusted SEO sources and resources. If the activity you’re considering falls into the wrong section, just… don’t!
Just having a website isn’t enough. These days you need to address your site’s visibility too, or it’s very unlikely people will find you. So what’s a sensible strategy to get you where you need to be… on page 1 of Google? If you want instant visibility and instant custom you can’t beat Google’s popular Search Engine Marketing [...]
