Every web page deserves a call to action
Save website visitors a few microseconds and reap the rewards
The easier and faster you can make the process of finding information, the more likely website visitors are to stay longer and convert to customers. Which is why it’s a good idea to include a call to action on every web page.
But what is a call to action? Simple. It’s an instruction. Strong, timely calls to action tell your website visitors what to do next, so they don’t have to figure it out for themselves. Here are some examples.
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Getting the most out of calls to action
A handful of tips to ensure calls to action earn their keep:
- Make them easy to spot - give calls to action their own headers
- Make them short and snappy
- Include one prominently on every page of your website
- Tailor calls to action to the contents of each page
- If your page is long, place your call to action towards the top so it is visible in the upper half of your site
- Make sure it sits comfortably within the copy
- If your page is two or more full screens long, add another call to action at the bottom (and think about shortening your copy… but that’s another story!)
