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	<title>Kate's Copywriting Blog</title>
	<link>http://www.helpinthecity.com/blog</link>
	<description>Copywriting with a marketer's slant: freelance copywriting, Brighton</description>
	<lastBuildDate>Wed, 20 Aug 2008 13:31:55 +0000</lastBuildDate>
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		<title>Websites with one column of text work best</title>
		<description><![CDATA[Test results prove that single column websites win more customers 
Use a single column of text and you&#8217;re in control the path your readers&#8217; eyes follow. One block of copy encourages visitors to read in a logical sequence - from top to bottom - in the right order. They get what you&#8217;re saying, which makes them more likely buy.
Multiple columns distract people. Readers unconsciously flit around the columns and absorb less of your message, missing vital bits. Which can be disastrous if they&#8217;re [...]]]></description>
		<link>http://www.helpinthecity.com/blog/?/daily-comment/websites-with-one-column-of-text-work-best/?</link>
			</item>
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		<title>Get relevant back-links to your website</title>
		<description><![CDATA[ &#8230; but don&#8217;t take the mickey!
One good way to make your website visible to search engines is to get links from other sites back to your site. Search engine crawlers love them. Quality &#8216;back-links&#8217; make you look important, and search engines will prioritise your website as a result.
Like all marketing, back-linking only has long term benefits if you do a quality job. Here&#8217;s how to get good back links easily, quickly [...]]]></description>
		<link>http://www.helpinthecity.com/blog/?/daily-comment/get-relevant-backlinks-to-your-website/?</link>
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		<title>An ultra-simple B2B marketing plan for freelancers</title>
		<description><![CDATA[Working freelance B2B?  
Here&#8217;s a &#8216;bare bones&#8217; plan to help you get your wares in front of target audiences quickly and effectively. 
 Week 1. Turn up wherever your target market congregates.


Where does your target market hang out? That&#8217;s where you need to be. Get your business listed with free online business sites like freeindex. Take advantage of powerful free website directories like DMOZ. Register with relevant online business, trade-specific and networking communities. Use free [...]]]></description>
		<link>http://www.helpinthecity.com/blog/?/daily-comment/an-ultra-simple-b2b-marketing-plan-for-freelancers/?</link>
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		<title>The cliche&#8230; a copywriting no-no?</title>
		<description><![CDATA[Should copywriters avoid cliches like the plague?!
There are two sides to most stories. This one&#8217;s no different.
You could view cliches as the lazy way out. The opposite of creative. Boring and done to death. If I was a creative writer - an author - I&#8217;d agree.
On the other hand, cliches have commercial power because practically everyone understands exactly what you [...]]]></description>
		<link>http://www.helpinthecity.com/blog/?/daily-comment/the-cliche-a-copywriting-no-no/?</link>
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		<title>18 steps to marketing perfection: recession-proofing for businesses</title>
		<description><![CDATA[A wobbly economy isn&#8217;t totally bad news. The strong always survive.
So prepare yourself. If things are slowing down a bit, review your marketing to gain a good, muscular competitive edge.
Are you:


doing enough marketing? A slow-down means you might have to work harder to get new customers and keep existing ones  


spending money in the right places? Test new media to establish response &#38; conversion rates


stuck in a rut? Review [...]]]></description>
		<link>http://www.helpinthecity.com/blog/?/daily-comment/18-steps-to-marketing-perfection-recession-proofing-checklist/?</link>
			</item>
	<item>
		<title>Respond to the news and win business</title>
		<description><![CDATA[Grab the tail of a current event and hang on
Occasionally, a news story will resonate with your business. So grasp the opportunity and tell people about it!
Putting your slant on a local, national or international news story will bring readers, responders, visitors and customers. 
Here&#8217;s an example.
You are a building firm. A local scandal has just surfaced. A rash of cowboy builders, insisting [...]]]></description>
		<link>http://www.helpinthecity.com/blog/?/daily-comment/respond-to-the-news-and-win-business/?</link>
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