Format your blog posts for maximum impact
Help your readers get exactly what they want out of your blog posts using simple design principles.
Why bother?
A well laid out blog post delivers your message powerfully and logically, and readers get the most out of it.
Here’s a few sensible blog post layout tips
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Use a bold header to make it 100% clear where the post starts and what it is about. Think newspaper headlines
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Use bold subheads to separate your story into bite-sized, logical chunks. This makes it easy for readers to gauge whether they want to read the post in detail
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Use short paragraphs. Long, dense paragraphs look daunting and can put people off as well as being hard to read on screen
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Use a relevant image to give your post immediate visual appeal
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Use bullet points and lists for extra clarity and reader convenience
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Don’t be scared of space. Leaving plenty of space arond headers and paragraphs makes posts easier to read
