Freelance copywriting: Do you need an industry expert?

| May 9, 2011 | 0 Comments

I sometimes write about insurance. I must admit it’d be more of a challenge if I didn’t have experience in the sector, simply because the concepts and language are so particular to the insurance industry. But there’s no real reason why an insurer would need an expert in the field. Experienced freelance copywriters deliver projects across any and every sector, no matter how complex and jargon-ridden.

Freelance writers are natural researchers

One, professional freelancer writers are comfortable with research. And they know the difference between good and poor quality information.

Two, copywriting is about communication. And good communication involves plain, simple language whether your target audience is made up of Nobel Prize winners or Darwin Award holders. Freelancers are adept at translating even the muddiest proposition into something readable, entertaining, intelligent and super-clear. And they do it well whatever their level of industry knowledge.

Here’s some of the subjects I’ve written about recently:

  • children’s party entertainment
  • web and graphic design
  • virtual assistance
  • business development
  • networking
  • travel insurance
  • holidays abroad
  • online dating
  • discount codes
  • money saving ideas
  • Cornish holiday cottages
  • flat pack chairs
  • franchise opportunities
  • iPods, iPhones and the iTouch
  • kitchen appliances and range cookers
  • interior design
  • charity AIDS work in Africa
  • Paralympic dressage
  • leather jackets
  • UK exam boards
  • home repossession
  • credit cards
  • silver birch sap drinks
  • roofing
  • facilities management
  • legal services


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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