freelance copywriting services

Why use a freelance copywriter?

A freelance copywriter will deliver:

  • a fresh view, seeing the wood for the trees
  • professionally written content with a valuable direct marketing focus
  • SEO-led content for online projects
  • press releases and articles that actually get published!
  • stimulating, interesting, informative copy that inspires people to buy
  • a recognisable, consistent tone of voice that’ll help build your brand
  • marketing  insight to maximise response and conversion

Choosing a freelance copywriter – find someone who has:

  • enough experience to take on your project with total confidence
  • a direct marketing background. If you want to sell stuff, you need copy with a strong sales focus!
  • worked client and agency side so they’ll understand the needs of both perfectly
  • a working knowledge of print and design, offline and online, to save you time and hassle
  • a good grasp of current SEO practices
  • business acumen

Last but never least, find a copywriter who gives marketing and communications feedback as part of the deal, no extra charge.

Freelance copywriting process

This is how my clients and I work together:

  • my client approaches me by email or telephone to give details of the project and get a quote
  • I reply with a quote plus any suggestions, comments and questions the same day, often within a few hours
  • they email me their brief and deadline. A brief can involve anything from a bullet point list to a detailed brief
  • I confirm I’ve received it and we agree the timescale between us
  • I send a first draft on the agreed date and we go to and fro with the copy if necessary, until everyone’s happy
  • on completion I send a 30 day invoice. Clients pay via PayPal, direct bank transfer or cheque

Any good freelance copywriter will…

  • have copywriting samples on theirwebsite
  • have client testimonials on site
  • be happy to write you a short sample for free to help you make a decision, no strings

Freelance copywriting costs

Freelance copywriting should cost you between £35 and £45 an hour in the UK. If you use an overseas copywriter it’ll cost a lot less – but take care to pick someone with fluent colloquial English and a deep understanding of UK culture.

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