Fresh, clear copywriting from the Yellow Dog Project

| March 13, 2013

Now and again a copywriter creates something absolutely splendid. This is one of those times: a mini-triumph of clarity, charm and practicality, and a really beautiful piece of work. Whoever wrote this, I salute you.

Brilliant clear copywriting example

Thanks to the Yellow Dog Project, whose site includes this smashing image. It’s a great idea too, so pass it on.

The Yellow Dog Project

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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