Fresh meta descriptions spark search engine interest

| November 17, 2009

You’ll find your web page’s meta description tag in the header section of the source code.

Meta descriptions are used to describe a page’s content to searchers and search engines accurately, clearly and succinctly. If you’re clever the link will also act as a powerful little text advert that people are inspired to click on. But that’s another story.

Search engines love new stuff. Change your meta description regularly and Google & co will keep checking out your website to see what you’re up to. One more small thing on a long list of things to do that’ll keep your site fresh and exciting for everyone concerned: spiders, bots and humans.

Tags:

Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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