Most desirable small business skills? Sales, marketing and PR

| July 19, 2011

The Federation of Small Businesses recently surveyed its members to find out which skills they value most. Here are the top three.

Top 3 small business skills

  1. Sales, marketing and PR
  2. IT
  3. Financial

Leadership and management came seventh. And last past the post at tenth? Literacy and numeracy. They’re probably right in some ways. When you don’t know how to promote and sell your stuff, can’t drive a computer system and have no notion how to keep your finances in order, the last thing you’ll need is leadership and management skills. But putting literacy and numeracy last seems a bit drastic. Surely unless you can read, write and count with confidence you’ll never have the sales, marketing and PR skills you need to make a small business succeed?


Category: miscellaneous

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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