Getting creative with English

| January 25, 2012

I’m a stickler for punctuation, simply because without it the written word makes no sense. But I love the way people get creative with language. 

Creative English – Long live change!

I discovered yesterday that ‘gravy’ apparently means ‘excellent’ these days if you’re under twenty five. Not so long ago ‘wicked’ was a wholly negative word but today even old folk use ‘wicked’ to describe something spectacularly, awesomely good.

And according to the nice young chap in Le Magasin, a posh cafe in Lewes, ‘epic’ is the perfect way to describe their cake selection. Which is, I have to admit, probably the finest in the known universe.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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