Google Panda on duplicate, copied & stolen content

| August 20, 2012

I’ve already mentioned Google’s Panda algorithm update, which prioritises detailed, meaningful online quality content over the crappy stuff. And I’ve also talked about how important it is to create content that’s 100% unique.

But what, exactly, is unique? It’s subtler than you might think.

Google Panda digs deep

‘Unique’ includes obvious things like not duplicating, copying or stealing content. But it also covers less obvious sins like repetitive content, where you convey much the same information multiple times, each time in a slightly different way.

I’m woman enough to admit this is what I did on my .co.uk site, which I’m on the verge of re-designing and rewriting.

I created the site pre-Panda, covering the same SEO-led information across multiple pages. I didn’t do anything dodgy. Countless millions of us did the same because it worked, and nobody could have predicted the wide-ranging effects of Panda. But in retrospect, now we know what we know, it was  ill-advised. While I haven’t been ‘Panda-slapped’, and it hasn’t done my dotcodotuk site any obvious harm, it also hasn’t done the site’s search positions any good either.

SEO lesson learned…

What works perfectly well today might not work as well tomorrow. It’s really important to stay on top of changes in the way search engines rate and rank website content and adjust things accordingly.

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Category: Google

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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