Got the blues? Check your blog posts tomorrow

| February 25, 2011

If you’re anything like me you’ll express yourself differently depending on your mood. Whether or not you want it to, the way you feel affects your communication style.

Always check your content the next day!

Which is why iInext day just in case. I don’t know about you but if I’m slightly crabby (which is rare) my posts come across as slightly crabby, and the advice I give sounds more like a good telling off.

Sometimes it’s so subtle I’m the only person who would notice it. But you can bet your last fiver that readers will get the subconscious message loud and clear.

That’s why I check my copy with a fresh head before sending it to clients. Often it’s enough to check something after lunch, once the hunger pangs have subsided. Or after a short walk outdoors. It’s also a useful way to spot stray spelling mistakes, repetitions and so on. Especially when you can easily stare at a piece of text for hours and not notice a glaring error.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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