Great reference material for DIY copywriters

| March 9, 2011

One of the most important aspects of copywriting is communicating complicated ideas simply.

If you want to get a feel for it you can’t beat New Scientist magazine, whose journalists are masters at doing exactly that. Anyone who can explain crazy stuff like quantum physics to a layman is worth their weight in communications gold.

Another element of great commercial writing is economy of expression.

If you want a brilliant example head for Amazon Marketplace and pick up a bunch of Nevil Shute novels. His work is best in class for clarity and elegance. It’s packed with beautiful, delicate nuances despite its simplicity. And he tells a very fine story.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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