Groupon coupon confusion… HOW much?!

| March 10, 2011

A recent Groupon discount offered ‘up to -70%’ discount on eating out.  Note the minus…

Up to minus 70%? What’s that then?

I guess they mean you can get up to 70% off the normal price. But the minus bit makes things pretty confusing, especially if you know anything about maths.

‘Up to minus 70%’ actually means a discount of anything between minus infinity and minus 70. Work that out in pounds and pence if you can.

‘Up to’ isn’t a very good offer anyway, even when you don’t include negative values. Up to 70% translates as anything from nought percent to 69%. Which might or might not be a good deal. So could easily disappoint people who don’t get the full 70% discount.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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