Hiscox small business research highlights SMM lethargy

| August 17, 2011

I have a few American copywriting clients. So it was interesting to see the results of Hiscox’s recent research revealing how the US small business sector feels about Social Media Marketing.

Having surveyed just over 300 American small business decision makers Hiscox discovered only 12% felt SMM was ‘a must’. In dramatic contrast 43% said it was totally irrelevant to their business. 24% were singularly unimpressed, saying they’d only use SMM if they had the time. And just 4% said they couldn’t live without Social Media Marketing, split 19% Facebook, 15% LinkedIn and 4% Twitter.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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