How many pages should a website have?

| August 11, 2011

The answer is simple: As many as you need to drive responses and sales. 

As a general rule the simpler and more familiar a product or service, the less information we need to make a buying decision.

I’d be hard pushed to add anything else to my freelance copywriting site, although I can blog until the cows come home. There’s only so much you can say about my services and there’s no merit in over-egging the core message. But if I was selling a revolutionary piece of technology or a unique new service, I’d probably need to say more. So I’d need a bigger site.

The absolute minimum web pages you need

The bare basics? Say I’m selling something exceptionally simple like a screwdriver:

  • home page
  • product details page with buy¬†button and order form / registration form
  • contact page (although it’s better to have contact details on every page for convenience)
  • about page (although many businesses these days do without an about us page)



Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

Comments are closed.