How much is a good press release worth?

| November 11, 2009

One good press release delivers £22,657 worth of exposure

Making the effort to write a really good press releases really is worthwhile. But, as I’ve said before, talk’s cheap. Here’s a real life Case Study to illustrate my point.

I recently wrote a release for a client, World Leaders, that resulted in a feature in London’s Metro newspaper. It was distributed via a handful of free press release distribution sites and sent it to some relevant forum editors.

A Metro journalist saw the release and contacted World Leaders for an interview. The result? A full page of editorial, including pictures, in Metro’s London edition, at the cost of a press release and a couple of hours’ marketing.

Buying a full page colour ad would have cost them £22,657 (rate card price), a healthy return on investment.  Don’t short change yourself. It’s a sure fire way to miss out on opportunities for low cost, high impact visibility. Use a proper copywriter and squeeze every drop of effectiveness out of your press releases.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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