How NOT to do marketing!

| November 16, 2009

hugDrayton Bird discovers a wonderful example of what not to do…

Here’s a rare and interesting thing; a campaign that is brilliant in two ways, desperately bad in another.

‘If you really want to touch someone, send them a letter’ says the excellent caption under this fantastic image. So far, so good.

But that’s it. Nothing else. Does it work? I have no idea. The people who commissioned the ad won’t have any idea either, because there’s no way for people to respond or otherwise indicate that they’ve been inspired to act.

To quote Drayton, “Never, ever do anything without having some means of measuring it.”


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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