How often should I distribute press releases?

| July 6, 2010

There are three reasons for distributing press releases. Online releases attract inbound links. Offline releases win exposure in print. And some business owners use press releases to help them become a trusted authority in their field.

You can distribute ten a day, one a day, one a week, one a fortnight or whenever the opportunity arises. But as a general rule if you bombard newspaper and magazine Editors with hundreds of releases they’ll soon get fed up with you. On the other hand feeding multiple press releases to distribution websites is common practice and can benefit your SEO strategy.

How often should you send out press releases?

The simple answer is this: whenever you’ve got something genuinely newsworthy to say.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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