Social media marketing expert, my arse!

| August 12, 2011

There’s no such thing as a social media marketing expert

Contentious? Perhaps. But it’s common sense. Especially to someone like me with more than two decades’ hardcore direct marketing background.

Think how long social media marketing has been going. Not very long. It’s impossible to have more than ten years experience. Five years is pushing credibility too far. Three is unlikely. One or two is more like it.

Think about¬†how much / how quickly SMM is changing; faster than a fast thing from an incredibly fast place. Is it possible to be a seasoned expert in a marketing medium this new and volatile? Call me old fashioned. But there’s just no way.

If someone claims to be a social media marketing expert, run for the hills. Don’t hand over a penny. If, however, you come across a marketer who knows the basic nuts and bolts of SMM but acknowledges the jury is still out, hang on to their shirt tails and enjoy the ride. Just remember that no matter what anyone says, there are no guarantees.

Update for 2015: Social media marketing is maturing nicely and genuine experts are finally emerging.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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