If you only do 3 things to market your online business, do these!

| November 16, 2009

The bare bones of online marketing

Time is precious and unless you know your onions, marketing and SEO can be utterly baffling. If you only do three things to market your online business, pick these:

  • Get lots of good quality inbound links to your website. Why? Search engines use links to rate websites’ popularity and relevance. So links ultimately have a powerful effect on where your site appears in Google search rankings. For a start submit your url to to as many free business directories as possible. Then take it from there.
  • Update your website’s content regularly. Why? Because new content prompts search engine bots to ‘re-crawl’ and re-classify/rate a site’s content. If your site is alive and kicking, search engines will pay it much more attention than if it is lying static
  • Make sure your website’s content is optimised for SEO. Why? Because if you don’t have enough good, well written, informative content on your website, search engines simply won’t be able to ’see’ it. For a start, take your home page. Does it contain 300+ words of beautifully written, keyword rich copy? If not, grab yourself a freelance copywriter and get the ball rolling.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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