Increase site visitors via great meta descriptions

| November 16, 2009

Small but beautiful – make the most of meta description tags

A web page’s meta description tag lives in the header section of the source code. It is used to describe the page’s content to searchers. Written well, it is a powerful little advert that inspires people to click through and visit your site. Here are a few hints and tips to get your meta descriptions in great working shape:

  • Restrict them to 150 characters including spaces – if they’re too long search engines will cut them off mid-way and you’ll dilute their effectiveness
  • Use a sentence or phrase that describes the page’s content really accurately
  • Avoid repeating words – it wastes valuable space
  • Don’t include your site URL in the meta description
  • Use key words or key phrases that are directly relevant, targeted tightly to the content in each page
  • Don’t use ’special’ characters like ! @ # $ % – some browsers and search engines can’t understand them
  • Make it exciting enough to attract click-throughs

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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