Increase site visitors via great meta descriptions
Small but beautiful – make the most of meta description tags!
A web page’s meta description tag lives in the header section of the source code. It is used to describe the page’s content to searchers.
Written well, it is a powerful little advert that inspires people to click through and visit your site.
Here’s a few hints and tips to get your meta descriptions in great working shape:
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restrict them to 150 characters including spaces – if they’re too long search engines will cut them off mid-way and you’ll dilute their effectiveness
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use a sentence or phrase that describes the page’s content really accurately
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avoid repeating words – it wastes valuable space
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don’t include your site URL in the meta description
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use key words or key phrases that are directly relevant, targeted tightly to the content in each page
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don’t use ’special’ characters like ! @ # $ % – some browsers and search engines can’t understand them
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make it exciting enough to attract click-throughs