Is content marketing starting to pay off?

| June 29, 2012

Content marketing: Google gives, Google takes away

Google’s recentĀ Penguin algorithm updates caused terrible problems for websites whose back-link profiles fell short of the search engine giant’s ideal. At the same time, Google made it uncharacteristically clear that they consider quality site content – stuff with a strong reader focus rather than created with search engines’ needs front-of-mind – to be the way ahead.

As a result some SEO experts have put their link-building activities on the back burner until the dust clears, focusing hard on the content side of life instead. And they’ve started to notice remarkable results.

I can’t give details because it’s client confidential. But I can say that I’ve come across two examples this week alone of sites that have gained dramatically better positions in the search results pages without so much as a sniff of a link building campaign. All they’ve done is change focus to concentrate on creating the best possible content; fresh, unique, useful, relevant, well written and all that good stuff.

Interesting. Very interesting!

Content marketing advice

If you want to know about the ins and outs of content marketing in a post-Penguin, post-Panda context, here’s an excellent infographic on the subject, recommended by my very own tame SEO expert: Content Marketing – What’s you plan of attack?

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Category: Google

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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