Is someone else using your strapline?

| May 6, 2011 | 0 Comments

Straplines and slogans are funny things. Most businesses carry on perfectly happily without them. Others should perhaps think about dropping theirs. Toyota, for example, use ‘Toyota. Moving Ahead’ when moving in any other direction in a car, except when reversing, would be dangerous and silly if it wasn’t already impossible.

Make your strapline meaningful

If you’re keen to create a strapline or slogan for your business it’s a good idea to dream one up that actually means something to customers. Something true and useful, not just sounds cool or arty. The emperor’s new clothes won’t cover your business’s naked bits.

It’s also good to check nobody else is using your new strapline before you wade in and plaster it all over the place, especially if you’re investing heavily in web design and print. Or if you want to avoid legal action. Adslogans.co.uk is the place to go. Their database contains thousands of  straplines, taglines and slogans, many of which you’d have a hard time tracking down yourself.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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