Long tail search terms infographic

| September 6, 2010

Here’s an excellent infographic, courtesy of the inspirational http://www.econsultancy.com/blog.

Infographics are a brilliant way to explain complex concepts without words. As a visual marketing aid they’re hard to beat, especially online where reader attention spans are short.

Here’s an elegant graphic illustration explaining why it’s rarely worth the bother fighting for top Google positions using head term/money term key phrases. Drill down a bit, apply classic direct marketing-led targeting wisdom and you’ll enjoy better conversion rates.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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