Making a meal of a simple copywriting job

| August 25, 2011

Keeping things simple

Some people make a meal of the smallest copywriting job. Here’s a classic, found inside a prestigious CMS created by a blue chip brand who should know better:

In here you are able to manage all your blog posts.  You can create new blog posts and edit existing ones. All blog post trackbacks are also managed from here.

Gosh. What a mouthful. It’d be much clearer and simpler if they just said: Here’s where you create, edit, manage and track back your blog posts.


Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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