Marketing and targeting in a nutshell

| March 3, 2010

Thanks to Drayton Bird for these two small but perfectly formed little gems:

  • The golden rule of marketing isgive your customers what they want
  • The golden rule of¬†targeting isgo where your customers go


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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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