Marketing and targeting in a nutshell

drayton_birdThanks to Drayton Bird for these two small but perfectly formed little gems:

  • The golden rule of marketing is – give your customers what they want
  • The golden rule of targeting is – go where your customers go

Perfect. If you’d like to get a regular email from Drayton, each packed to the rafters with the best in direct response wisdom, just register on his home page here.

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This entry was posted on Wednesday, March 3rd, 2010 at 1:47 pm and is filed under copywriting and marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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