More copywriting fun and games with nutty special offers

| August 16, 2011

When copywriting is as clear as mud

Here are two more baffling special offers recently unearthed by New Scientist readers. Both of which do a great job of illustrating the importance of clarity in marketing!

  • Savings of up to and including £250
  • We’ll buy your old car for up to a minimum of £1,000

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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