New ‘copywriter diary’ blog category

| March 26, 2013

My copywriting and marketing blog is one amongst thousands, many of which are excellent, packed with useful facts, resources, news, guidance, insight and advice. How do I differentiate mine from the rest? 

Leaving my marketing head to figure things out for me while I get on with life, I’ve had a lightbulb moment. Blogs were originally designed as diaries – ‘web logs’ – for personal use. Why not add a ‘diary’ category?

Copywriter diary blog category

  • It’s important to come across as approachable and human – a diary category ticks the Likeonomics box beautifully
  • I’ll have more things to talk about, covering all sorts of subjects to showcase my writing skills instead of just copywriting and direct marketing
  • I’ll still be able to include my key terms
  • It’ll shake things up and give me a creative boost
  • I haven’t found anyone else in my line of work doing it

Will it work out for me as a writer, attract attention and have a positive marketing impact? No idea. I won’t know ’til I try. Watch this space.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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