Off-the-page direct response brilliance from sparx.co.uk

| January 28, 2013

You’re tasked with creating an ‘off-the-page’ magazine or newspaper advert. Because space is limited and people are busy, you need to make an immediate, powerful impact. Which means hitting readers hard with your core message and call to action.

It’s a big ask. Too many businesses fail miserably, usually because they’re too farty to leave out fine detail, small print and caveats and can’t resist filling scary empty space with dense blocks of text. But sparx.co.uk have done a fantastic job.

I found the first two of what appears to be a series of full page ads in New Scientist magazine, each an elegant two colour typographic solution with about as big an impact as it’s possible to make.

Direct response marketing done perfectly

Ad 1 – targeted at content scientists

DON’T JUST TEACH A CLASSROOM – TEACH A GENERATION

Sparx exists to revolutionise the learning experience by releasing the power of the world’s most sophisticated technologies into the education environment. We’re looking for the best, most driven teachers to help us deliver an incredible step-change in education. 

BE THE REVOLUTION. VISIT SPARX.CO.UK/IGNITE

Ad 2 – targeted at data scientists

ANALYSE MINDS NOT MARKETS

Sparx exists to revolutionise the learning experience by releasing the power of the world’s most sophisticated technologies into the education environment. We’re looking for people that devour data and can unlock its potential to power the classroom of the future.

BE THE REVOLUTION. VISIT SPARX.CO.UK/IGNITE

It looks as though there are three more to come, targeted at product directors, games developers and software engineers.

As a marketer I can’t fault them. In fact I love them. This is the way to do it… no fannying around with unnecessary copy, just a beautifully clear, seriously compelling message designed to hit readers right between the eyes. I expect they’ll enjoy excellent response rates.

Who is their creative agency? No idea. But whoever you are, I salute you. Great job.

Tags:

Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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