Replace underscores and make Google happy

| August 24, 2010

Are your website’s page names full of underscores? If so it’s time to replace them.

Google prefers dashes to underscores

Dashes keep life simple for people too. After all, it’s much easier to read something like freelance-copywriting-services than freelance_copywriting_services. Once you’ve renamed your files, don’t forget to do a 301 redirect. Otherwise you’ll break all your inbound links, lose valuable link ‘juice’ and drop page rank. There are loads of good 301 redirect tutorials online.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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