Respond to the news and win business

| November 16, 2009

Grab the tail of a current event and hang on!

Occasionally a news story will resonate with your business. So grasp the opportunity and tell people about it!

Putting your slant on a local, national or international news story will bring readers, responders, visitors and customers. Here’s an example.

You are a building firm. A local scandal has just surfaced. A rash of cowboy builders, insisting on cash up front, have disappeared leaving customers’ jobs unfinished. You write letters to your local papers, send out a press release, email your local radio station and write a blog post on your website called Top ten tips to avoid the cowboys.

The result? You get a letter printed. Another local paper prints your press release and uploads it to their website at the same time. And people searching for details about the story online run across your blog post.

Beautifully simple. It’s almost rude not to…

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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