Say “thank you” and win more business

| November 13, 2010

When you buy something online, you almost always get an email confirming your order. But how often do you get a ‘thank you’ as well?

Saying thank you is powerful stuff

When you send a simple thank you email, timed to arrive a few days after your customer gets their order, you’ll encourage them to buy more. No hard sell, no soft sell. Just a thank you.

Being thanked gives us a warm, fuzzy feeling too. Which translates into valuable stuff like brand equity and loyalty… pure marketing gold!

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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