It’s usually a good idea to apply common sense to marketing dilemmas. Video is no exception. Ask yourself if video will enhance the visitor experience by providing extra, interesting, relevant, useful information.
If so, go for it. If not, leave it.
My fiance Tony makes and plays cigar box guitars in his spare time. In his case videos are invaluable to visitors, showcasing live performances as well as practical ‘how to’ video guides to things like fretting, stringing, amplifying and tuning.
But I’m a freelance writer and while I could film myself at my desk, typing away like a woman possessed with Dave the kitten by my side, it wouldn’t add any value to the visitor experience, support my sales proposition or give customers vital extra information. It’d just be weird!
(Thanks to http://www.sxc.hu/profile/saine for the fab royalty-free illustration)
Category: copywriting and marketing