Six basic value propositions for successful B2B marketing

| November 17, 2009

When someone feels personally involved with a product or service, they’re more likely to buy

Keep your value proposition simple if you want to maximise its power.

Here are six basic value propositions.

These will all help people relate personally to the stuff you’re selling:

  • This product saves time
  • This product reduces costs
  • This product improves efficiency
  • This product helps you reach your goals faster
  • This product makes money
  • This product is great fun!

Tags: ,

Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

Comments are closed.