DIY copywriting, marketing and SEO

When someone feels personally involved with a product or service, they’re more likely to buy.

Keep your value proposition simple if you want to maximise it’s power.

Here are six basic value propositions. They will all help people relate personally to the stuff you’re selling: 

• This product saves time
• This product reduces costs
• This product improves efficiency
• This product helps you reach your goals faster
• This product makes money
• This product is great fun!

This entry was posted on Tuesday, November 17th, 2009 at 11:15 am and is filed under copywriting and marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.