Six tips for website copy consistency

| November 16, 2009

In the battle to stay ahead of the competition, the smallest things can pull your website ahead in the hearts and minds of visitors.

The benefits of a consistent content layout

Consistency of layout is a great way to stand out. Here are six things to check to make sure your website content is visually and functionally consistent:

  1. Is the copy laid out the same way on every page?
  2. Is the menu always in the same place?
  3. Are your headers and body copy always spaced the same way, ie a space between subheads and paragraphs? Or no
    space?
  4. Are you using consistent font styles and sizes across the site?
  5. Are you using capitals and lower case consistently in headers and subheads?
  6. Do you have a consistently-placed call to action on every page, each tailored to reflect the individual page’s content?

All this stuff helps visitors scan and read your content more easily, even though they probably won’t be consciously aware of it.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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