Social network marketing: beware of meaningless statistics

| June 18, 2010

Hitwise reports that in May 2010, for the first time, visits to social networks exceeded visits to search engines in the UK.

Social networks accounted for 11.88% of internet visits while search engines attracted 11.33%. An interesting statement… but as things stand right now it’s meaningless in a commercial context.

Facebook dominates the UK social network market. Google dominates the UK search market. They’re separate animals, used for  different purposes. So what if one overtakes the other? It’s about as much use as saying car sales have overtaken sales of knickers for the first time.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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