Spend an hour a day and see DIY SEO begin to pay off

| November 11, 2009

In a previous article I introduce the concept of spending an hour a day spent on home grown SEO and basic do-it-yourself online marketing.

Home-grown DIY SEO does the business

Four months down the line, the results are dramatic with almost 1000 unique visitors so far to my site in month 5 (January 08). Worth sharing with those of you who fancy getting your marketing hands dirty!

Between January and July 2007 my professional copywriting and editing website, helpinthecity, averaged 144 unique visitors a month. Because I hadn’t paid any attention to SEO they almost all came from direct marketing campaigns to my prospect database of 225 local new media and marketing businesses. A very reasonable response rate of 64% but – in the scheme of things – very low visitor numbers.

In late August 2007 I began spending an hour a day on DIY SEO and basic online marketing. Since then I built and launched a WordPress blog, launched a marketing ebook and built and launched my new helpinthecity site, structured to be more SEO-friendly. Plus a huge range of marketing and SEO-related activites:

  • regular website updates
  • new directory and listing entries
  • online press release distribution
  • joining freelance and creative networks
  • online advertising
  • blog posts
  • chasing quality inbound links
  • fiddling with my html…

As you can see, there’s a steady increase in unique visitors month on month:

September 2007 – 210 unique visitors
Oct 450
Nov 675
Dec 790
January 2008 – 990

Visitors spend on average 239 seconds on the site. And I’m being rewarded with loads of exciting writing and editing projects. The total cost? Nothing but my own time.

Never underestimate the power of ‘steady eddie’ DIY marketing and hand knitted SEO.

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Category: copywriting and marketing

By Kate Goldstone - ()

Originally from Middlesbrough, I lived in Brighton for many years before moving to North Devon. I’ve had a passion for words all my life and this is my twelfth year as a freelance writer. In my spare time I draw, paint, sculpt, carve wood and rock, garden, read, write poetry and enjoy long distance hiking. I sing and play the recorder. I collect modernist paintings, vintage rugs and mid-century German art pottery. I’m a member of The Poetry Society. And I am an experienced volunteer shepherd, a ‘Lookerer’.

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