Spinning goes bad, directory descriptions go mad!

knickersI’ve mentioned spinning software a couple of times before.

It takes a piece of copy, say a press release or article. Replaces the similies. And swaps paragraphs around. The result? Multiple versions of the same piece that differ enough to avoid being slapped by search engines for duplicate content.

Include a link in each, publish them in places where they’ll benefit your SEO and you’re off. You build backlinks faster with less human effort.

I’ve also mentioned how spinning can go horribly wrong. If the person setting up the software doesn’t have a deep knowledge of English things can get very weird. It’s no good just copying lists of similies from your Thesaurus and dropping them in. Similies aren’t direct replacements for words. As their name suggests, they’re similar

If you use spinning software properly and write your original piece carefully to suit the way it works, you can create excellent quality content that’s good for search engines and humans. If you don’t, this is what happens…

Here’s a handful of classic examples – spun business descriptions submitted to my online directory. 

  • This is the best site to find affectionate hemorrorhoid doctors
  • Enrich the pool of various hairstyles and haircare. Share your reasonable views through our window
  • True reality is far more than the mind and body that each individual traditionally puts so much importance in and this website aims to help people towards knowing something to be really enjoyed especially as it is so instantly within the grasp of all

And my all time favourite

  • Astonish comes when those underwear for women are magnifiently delivered to your doorstep. Imagine your delight when your underwear arrives, it can sit on your face

Brilliant. But I’m glad the person who spun that isn’t in charge of marketing my business!

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