Tag: benefits v features

Marketing Wisdom 101 – Your Prospects Don’t Care About You

| September 27, 2017 | 0 Comments

Your prospects don’t give a damn about you. They couldn’t care less about your goods or services. Like you, they’re selfish. They only care about themselves, their own needs and desires. So where does that leave marketers and content creators?  The best marketers bear human nature in mind It’s no good shouting about how much better […]

Continue Reading